Portfolio
I turn complex ideas into stories people want to read: about science, nature and causes worth caring about.
Can We Reduce Bureaucracy Without Compromising Safety?
I covered a policy piece in Science on EU pesticide regulation, published by scientists from two research projects I work on. For it, I wrote an article for informed readers and social media posts for a wider audience.
Everyday Pollutants Can Make Bumblebees Obese
One of the research projects I work on supported a study on the unexpected effects of common chemicals on bumblebees. I covered it with an article for a scientific audience and a LinkedIn post for curious readers.
Invisible Animals
I helped run social media, created content and handled supporter outreach for an animal rights NGO.
The nightmare of cages
I participated in the production of a video featuring celebrities and influencers for the ‘Cages are a Nightmare’ campaign. The video promoted a petition to ban cages for calves in Bulgaria and received 7,500 likes. The petition gathered over 150,000 signatures by the time it was submitted.
They pay the price
A carousel on macaques kept in poor conditions and forced to pick coconuts, which I created to keep supporters engaged and active between campaigns.
A different New Year’s
A post on how New Year’s fireworks, common across Bulgaria, stress animals, and suggestions for kinder ways to celebrate.
I wrote two articles as part of our support for Fur Free Europe, an European Citizens' Initiative to ban fur farming. With over 1.5 million signatures, it became the most successful EU citizens’ initiative for animal welfare. One article presents alternatives to fur, and the other shows how to tell real fur from fake.
Alternatives to real fur
Is it real fur? How to not sponsor cruelty
Your brain is the problem
What makes people reject innovative plant-based foods like cultivated meat? Find out in this post on my personal page.
Scientiana
Scientiana is a new platform that helps innovative research reach the audiences who need it. It also provides science communication resources and support.
As part of the team behind it, I helped define what the platform offers and how it looks, developed its social media strategy, supported marketing, and led the production of its introduction video.